GRAB THEIR ATTENTION WITH ROI BOOSTER
1Â Is your online advertising not working?
Feel like you're posting on social media but no one's interested?
2Â Do you feel like you're posting on social media but no one cares?
3Â Thinking to yourself: "Why are my competitors boosting their sales and not me" ?
It's normal, customer attention is plummeting. The future is in emotional experience and proactivity...keep reading and we'll solve your problem.
Integrate emotional experience and proactivity into your strategy today!
🎵 Because we test all the images, sounds, vidéos and correct the hooks, those that do not generate an average engagement rate above 7% are not keptÂ
GRABBING ATTENTION WITH ROI BOOSTER !
🎵 We create and test music and videos with captivating HOOKS (catchy phrases or melodies).
Grabbing attention is particularly difficult on social media, which is why brands are increasingly using sounds and videos with strong HOOKS.
Our strengths:
Experience in music and video and testing.
All sounds and videos are tested on samples of tens of thousands of people according to different criteria (age, location, interests).
The benefits:
Two major advantages:
1. Unfamiliar sounds
Advertisers and brands often prefer lesser-known sounds so that the sound identity is associated with the product and not the sound.
For example, if you use a well-known song like "Lady Gaga - Bad Romance", people will recognize the song and not your product. The impact on the product is often minimal. They will therefore often turn to a sound composed for them or a sound that has already been released but is not well-known. The problem is that they don't know if the sound will be a commercial success or not.
2. Tested and approved sounds and videos
With STUDIO SINOX, you have access to a sound and videos that has already been tested and proven to be effective, without being too well-known. This sound and videos can come from our library of compositions or be composed specially for you.
With us, you get the best of both worlds!
DON'T PANIC !
🎵 You're right, customer attention is increasingly difficult to capture.
Several factors contribute to this phenomenon:
The volume of advertising content has exploded. People are bombarded with ads constantly, making it hard for a single ad to stand out.
Consumers have become more skeptical. They are aware of marketing techniques and are less likely to be influenced by traditional ads.
Ad blocking technologies have become more popular. More and more people are using software to block ads, further reducing the reach of online advertising campaigns.
The interplay of sound and animation/videoÂ
🎵 One industry understood the power of music and videos before anyone else.
Indeed, music majors understood that the sound experience, coupled with the visual experience when optimized, creates a strong emotion in customers and, above all, keeps them attached to your services and products.
MTV Music had understood that the perfect mix between catchy music and a video multiplied engagement by 5, followed by major brands like NIKE... result: a rapid explosion in sales for NIKE and MTV
Cheiron Studios (Backstreet Boys, Britney Spears, NSYNC, Avril Lavigne and later The Weeknd and Ariana Grande), with the help of the majors, developed the "Cheiron technique". This is a strategy that consists of using melodies that remain etched in the human brain (top lines).
All the former Cheiron people, Max Martin, RedOne, Rami and the others, have become extremely sought-after by major brands.
SINOX: Bring your emotions to life
SINOX is much more than just a creative studio. It is a laboratory of immersive experiences, where music, video and image come together to create unforgettable emotional connections.
Our mission: To amplify your impact.
Our strength: A unique expertise in the art of telling stories that captivate and engage.
Our passion: Developing innovative solutions that allow you to achieve your goals and generate maximum return on investment.
Our clients: Product and service companies, record labels, brands and marketing professionals who have understood that emotion is the key to success.
Our achievements: Award-winning campaigns, spectacular product launches, unforgettable events... and much more.
SINOX: Because every story deserves to be told in an extraordinary way.
Ready to experience SINOX?Â
🎵 Regardless of the platform (Facebook, TikTok, Instagram, YouTube, LinkedIn, etc.)
The primary challenge with advertising lies in the difficulty of measuring its ROI (return on investment) upfront.
Our unique approach overcomes this challenge by utilizing content that has already been tested with tens of thousands of users, generating exceptional engagement and interaction rates. This content is then personalized to perfectly align with your advertising message and distributed through our live testing platforms. A detailed analysis report is provided for each campaign, enabling you to optimize its impact and maximize your ROI
Emotional Music Experience and Its Testing with Major Brands
Emotional music experience is a marketing concept that focuses on the emotions that music can evoke in customers. Music can be used to create an atmosphere, influence customer behavior, and strengthen brand image.
Major brands are increasingly paying attention to emotional music experience because they have understood that music can be a powerful tool to influence customers.
To measure the impact of emotional music experience, major brands use a variety of testing methods, such as:
Qualitative studies: These allow for an in-depth understanding of the emotions felt by customers when they listen to the brand's music. This can be done through individual interviews, focus groups, or usability tests.
Quantitative studies: These allow for measuring the impact of emotional music experience on customer behavior. This can be done through satisfaction surveys, questionnaires, or sales data analysis.
Spotify: Spotify uses qualitative studies to understand the emotions felt by users when they listen to its playlists.
Apple: Apple uses quantitative studies to measure the impact of music on sales of its products.
McDonald's: McDonald's uses usability tests to ensure that the music played in its restaurants creates a positive atmosphere.
In conclusion, emotional music experience is an important element of modern marketing. Major brands use a variety of testing methods to measure the impact of emotional music experience and thus improve the customer experience.
In addition to the examples mentioned, here are some other applications of emotional music experience:
In stores: Music can be used to create a relaxing or stimulating atmosphere, influence the time customers spend in the store, and encourage them to buy more.
In advertising: Music can be used to make ads more memorable and more emotionally engaging.
In events: Music can be used to create a festive atmosphere and to encourage participants to have fun.
Emotional music experience is a growing field and major brands will continue to invest in this area to improve customer satisfaction and strengthen their brand image.
Please let me know if you have any other questions.
An average engagement rate of 7% for our productions, which is 2.5 times higher than the averageÂ
🎵 Overwhelmed by the competition?
Don't wait any longer, contact us today!
There's no obligation.
Let's discuss solutions that will skyrocket your sales
TEL. 438 409 3708